You are told you should have original content on your website blog. You look at your marketing resources and you know you can't fully commit a person for original content. You think should I hire a freelance copywriter to help with the work? If there is no one in the company that has the writing skills it might be a good idea. A professional coywriter will certainly have the ability to create content for a website or blog that can capture the attention to get your brand noticed or address your target market. The next question is, what should you pay to outsource this content. It does depend on when the content is needed by, how much research is needed and what is the length of the post. You are probably looking at $50 to $200 a post.
A few thoughts to remember before you outsource your content:
Never send you content overseas. It might cost you less but you more then likely won't get great content that provides value to your readers or your brand.
Don't rely on junior people to write the content. They won't have the in-depth knowledge about the business and industry to produce content. A professional will do the research.
ou get what you pay for! A $5 article is a $5 article. How much effort would you put into something if you were only getting $5 for it?
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